Funding is awarded through Musicboard Berlin GmbH upon recommendation of an independent jury of Berlin-based pop experts and in consultation with the Senate Department for Culture and Social Cohesion. Jury members are usually appointed for a period of three years. The following jury is currently appointed to the Label Funding programme:
BEATE DIETRICH
Beate Dietrich looks back on many years of experience at a label with an affiliated booking agency and publishing arm, and, in her role as Members’ Officer at the Association of Independent Music Entrepreneurs (VUT), advised both emerging and established label operators as well as other entrepreneurs from the independent music sector. Today, as a project manager, she is responsible for the nationwide mentoring programme MEWEM, which supports emerging female, trans and non-binary professionals in the music industry. Beate has been and continues to be involved in a wide range of music and cultural projects – as a project manager, in marketing, or as a funding advisor. On a voluntary basis, she was for many years active as an editor and board member at a community radio station and, in 2021, was a jury member for the Popmusik Sachsen competition.
EVA RÖLEN
Eva Rölen has been involved in the music industry since she was a teenager. As a musician, she has been playing and organizing concerts since she was 15. After finishing school, she studied International Music Management in Haarlem in the Netherlands. Eva then moved to Berlin, where she worked as an event manager at White Trash Fast Food and as a booker at Audiolith and Destiny Tourbooking. Bored by the surplus of male artists in the rock scene, she founded her own agency GRöli Music in 2019, with which she supports female artists and new, up-and-coming bands in booking and management. Eva also goes on tour herself as a tour manager, merchandiser and production manager. Moreover, she works freelance as a technical evening manager in Berlin clubs and holds music industry workshops, courses and individual coaching sessions throughout Germany, including at Music Pool Berlin.
PEER STEINWALD
Peer Steinwald is Senior Director Creative Services at Budde Music, one of Europe’s largest indie music publishers. He has signed international songwriters and artists such as US hip-hop producer Oddisee, Latin Grammy-nominated Brazilian superstar Liniker, Swedish rock band Mando Diao and Norwegian award-winning musician and producer Fay Wildhagen. Among his focuses is creative collaboration with global publishing partners like Mushroom or Beggars Music, catalogues of legendary artists such as John Lennon, Elvis Presley, Dave Brubeck as well as label publishers such as Kompakt, Toy Tonics and Philophon. As executive producer Peer has developed a number of recordings. Last year’s tribute album honoring Doc Watson featuring new talent as well as country music icons like Dolly Parton, received a Grammy nomination. He lectures regularly at universities and conferences on the creative possibilities of publishing. Peer is a member of the Global Advisory Board of Music Norway. Before joining Budde Music in 2011, he worked in the field of cultural policy and sponsoring as well as in PR in classical music.
VICTOR EFEVBERHA
Victor Efevberha, born in Hamburg in 1990, originally studied urban planning and briefly worked in the field. Soon, he realised that he preferred engaging with social issues through pop culture beyond the mainstream. Since then, he has been writing and producing video features on topics relating to society, culture and sport. Viktor has worked with Norddeutscher Rundfunk (NDR), die tageszeitung (taz), neues deutschland, ARTE Tracks, Hypeculture (FUNK), Spiegel.de, COSMO (WDR), Internationale Politik magazine, and TIDE TV. In 2023 and 2025, he was nominated in the category »Music Journalist of the Year« at the International Music Journalism Award.
Label Funding programme
