Music Ambassador – Cooperation with Berlin Music Commission

The Music Ambassador Programme of the Berlin Music Commission has been in operation for ten years and will be re-opened for applications for a second funding round in 2024. Through a new cooperation with Musicboard Berlin, this call can expand the programme’s target group as part of a pilot project: For the first time, Berlin musicians from the pop culture sector can apply for the programme in addition to Berlin music business professionals. Another new feature of the programme is that applications are now open to teams of musicians and music professionals.

The Music Ambassador Programme is aimed at Berlin-based music business professionals and musicians who want to represent Berlin abroad and build sustainable networks. The focus is on the international networking of the participants and the presentation of Berlin’s broad musical spectrum worldwide. In particular, the programme will support projects that foster the coordinated transfer of knowledge and experience between the various music locations and that promote sustainable networking. New artistic or professional collaborations should
lead to the development or strengthening of networks from all over the world to and with Berlin.

Music Ambassadors can also take part in Berlin Outbound on 28 August 2024, a new platform of Musicboard Berlin for the internationalisation and qualification of the Berlin music scene.


The programme is aimed at all active participants in the Berlin music scene – from artists setting up creative or business cooperation projects to professional music industry players such as labels, publishers, booking agencies and management. Applicants must have their registered office or place of residence in Berlin. The trip must take place between 1 September 2024 and 15 December 2024. The Berlin Music Commission and Musicboard Berlin want to make the programme as accessible as possible for the entire music value chain (professionals and musicians) and reflect the diversity of Berlin’s music industry and scene. If you have further questions regarding the accessibility of the programme, please contact Tim Joppien:


All information on the open call, the application process, financial details and the link to the digital application form can be found on the Berlin Music Commission website. Application deadline is 25 July 2024 at 11:59 p.m. Apply now!


The Music Ambassador Programme promotes the international networking of Berlin’s music business and musicians and strengthens the internationalisation of the Berlin music scene and the city’s economic standing overall.

Funding is provided for travel projects abroad by Berlin music business professionals and musicians. Network exchange and cooperation between music networks is a key focus. Preference is given to cooperation projects, joint conference projects and delegation trips. Funding can also be provided for trips to explore the market or for artistic and professional collaborations. Activities to initiate and prepare such projects are also eligible for support. Tour-only projects (support or headliner tours) are excluded.

A Music Ambassador is tasked with representing Berlin internationally as a music location and submitting a short report and the results of the trip following their travel.