Become a Music Ambassador! Cooperation with BMC

Are you working in Berlin’s music industry or are you a musician based in Berlin? Want to network and travel? Then apply now for the Music Ambassador programme, announced for the third time in cooperation with Musicboard Berlin!

The Music Ambassador programme by the Berlin Music Commission (BMC) will take place for the twelvth time in 2026. The partnership with Musicboard Berlin is again expanding the programme’s target group: in addition to stakeholders from the Berlin music industry (music professionals), Berlin-based musicians from the pop music sector can also apply. Applications from teams consisting of one musician and one music professional (e.g. manager or agent) are welcome again this year.

The focus is on the international networking of the participants and the presentation of Berlin’s broad musical spectrum worldwide. In particular, the programme will support projects that foster the coordinated transfer of knowledge and experience between the various music locations and that promote sustainable networking. New professional collaborations should lead to the development or strengthening of networks from all over the world to and with Berlin.

TARGET GROUP

The programme is aimed at all active participants in the Berlin music scene – from musicians setting up creative or business cooperation projects to professional music industry players such as labels, publishers, booking agencies and management. Applicants must have their registered office or place of residence in Berlin. The trip must take place between 1 July 2026 and 30 November 2026. The Berlin Music Commission and Musicboard Berlin want to make the programme as accessible as possible for the entire music value chain (professionals and musicians) and reflect the diversity of Berlin’s music industry and scene. If you have further questions regarding the accessibility of the programme, please contact Moses Mawila: musicambassador@berlin-music-commission.de

APPLICATION

All information on the open call, the application process, financial details and the link to the digital application form can be found on the Berlin Music Commission website. Application deadline is 28 May 2026 at 11:59 p.m.

ABOUT THE MUSIC AMBASSADOR PROGRAMME

The Music Ambassador Programme promotes the international networking of Berlin’s music business and musicians and strengthens the internationalisation of the Berlin music scene and the city’s economic standing overall. Funding is provided for travel projects abroad by Berlin music business professionals and musicians. Network exchange and cooperation between music networks is a key focus. Preference is given to cooperation projects, joint conference projects and delegation trips. Funding can also be provided for trips to explore a new market or for professional collaborations. Projects that are limited to touring activities (support or headlining) or dedicated solely to artistic research are not eligible for funding.